Donald W. Etim is a consummate and unconventional Marketing and Business Leader with a strong pedigree in Marketing (MBA) and Strategy (London Business School). A Brand Management, Marketing and Communications strategist, he possesses extensive and varied cross-sectoral professional exposure to the FMCG, Marketing Consulting (Ad agency), Technology, Media (Broadcast), Telecoms, and Development sectors (Social business/Public health).

He brings 26 years of experience, 20 of which have been in leadership teams working at some companies like the Nigerian Tobacco Company (now BAT), MultiChoice Nigeria (DStv), Samsung Electronics West Africa, and Ericsson, to mention a few. He has led the launch and management of some of the best-known household brands in Nigeria.

He is also a recipient of the Africa Leadership Awards’ “Africa’s Most Influential CMOs” citation (December 2015), and a member of several professional bodies.
A fluid and compelling Communicator with proven hands-on leadership style, he has sound working knowledge and experience of Nigeria and Sub Sahara Africa.